{"title":"Books","description":"","products":[{"product_id":"stepping-up-stepping-out-the-hardest-fire-youll-ever-fight-is-the-one-behind-your-front-door","title":"Stepping Up | Stepping Out: The Hardest Fire You'll Ever Fight Is The One Behind Your Front Door","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"a-text-bold\"\u003eStepping Up, Stepping Out\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is not a hero story — it’s an honest one.\u003cbr\u003eFirefighter and author\u003cstrong\u003e \u003c\/strong\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan class=\"a-text-bold\"\u003eAdam McCoy\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e\u003cstrong\u003e \u003c\/strong\u003eopens the bay doors on life inside the firehouse and the battles that happen long after the tones stop. Through raw stories, lessons, and reflections, he shares what it means to step up where it counts and step out of the habits, bitterness, and silence that hold us back.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWritten for firefighters, first responders, and anyone fighting their own internal fire, this book reminds us that leadership isn’t about rank or title — it’s about showing up, being honest, and taking the next right step, even when no one’s watching.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003e\u003cspan class=\"a-text-bold\"\u003eInside You’ll Find:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eFirehouse-tested lessons on brotherhood, burnout, and rebuilding purpose\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eReal stories about sobriety, leadership, and personal growth\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e“Mini Reflections” and “Drills” to apply each chapter to your own life\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eHope for those carrying the unseen weight of service, marriage, or regret\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"a-text-italic\"\u003eStepping Up, Stepping Out\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e isn’t about perfection — it’s about progress. Because the truth is simple: you can’t lead at the firehouse if you’re losing to the fire at home.\u003c\/span\u003e\u003c\/p\u003e","brand":"Unkie's Seasoning LLC","offers":[{"title":"Default Title","offer_id":45183710036150,"sku":null,"price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0529\/0973\/6118\/files\/105.png?v=1781216822"},{"product_id":"stepping-up-stepping-out-journal-a-daily-place-to-tell-the-truth-track-your-progress-and-keep-showing-up","title":"Stepping Up | Stepping Out Journal: A daily place to tell the truth, track your progress, and keep showing up.","description":"\u003cp\u003e\u003cem\u003e\u003cstrong\u003e\u003cspan class=\"a-text-bold\"\u003eThe Stepping Up Journal is your daily space to get honest, track your growth, and step into the person you’re working to become.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/em\u003e\u003cspan\u003e\u003cbr\u003eCreated for firefighters, leaders, and everyday people trying to balance life’s pressure, this journal gives you a simple and structured place to unload your mind, face your truth, and stay accountable.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eInside, you'll find daily pages that help you reflect on how you stepped up, where you struggled, the moments that mattered, and the one meaningful step you can take tomorrow. You’ll also find weekly check-ins, monthly resets, and a 30-day Stepping Out Challenge designed to push you past your comfort zone without overwhelming you.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhether you're rebuilding, growing, or just trying to stay grounded in the chaos of life, this journal moves with you. No perfection required — just honesty and consistency.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"a-text-bold\"\u003eStep up. Step out. Show up.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Unkie's Seasoning LLC","offers":[{"title":"Default Title","offer_id":45183712919734,"sku":null,"price":10.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0529\/0973\/6118\/files\/104-Copy.png?v=1781217410"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0529\/0973\/6118\/collections\/6_a13537a7-9e40-4c54-a5bc-bb96b3cba25a.png?v=1781215096","url":"https:\/\/unkiesseasoning.com\/collections\/books.oembed","provider":"Unkie's Seasoning LLC","version":"1.0","type":"link"}